Work portfolio
Andrew
Martin
Product Marketing Manager
Videos. Blogs. Podcasts.
daritet@gmail.com
(803) 524 - 3657
Bio
Product Marketing with a side of multimedia specality
Results-driven marketing specialist with more than five years of product marketing experience at a leading EdTech company. Skilled at managing communications between teams and product launches for software and integrations for a client base of over 5,000.
Other than managing product launches and go-to-market plans, my prior work experience includes creating and editing videos, photos, podcasts, and blogs for Finalsite, managing accounts and public relations for CGPR, and covering politics and local news for a county newspaper at The Enquirer-Journal.
Recent Work History
Finalsite; Glastonbury, CT —
Product Marketing Manager
Aug. 2018 - Jan 2024
Created and managed product launches and go-to-market plans for Finalsite’s core Content Management System (CMS) product line, integrations, and add-ons. Managed relationships and communication between Finalsite’s Product, Development, Client Education, Sales, Client Success, and Marketing teams as the point of contact for the CMS product line. Created and managed Finalsite’s multimedia projects, including: product videos, education podcasts, product and EdTech blogs, and client interviews and testimonials.
Product Marketing Expertise
- Product launch planning and execution, go-to-market research, and team management
- Guru experience for product resource management and sales enablement
- Salesforce experience with client information and sales data uploading and management
- Hubspot experience creating emails and promotional materials
- Experience using AI platforms like ChatGPT and Google Bard for project assistance, research, review, and development
- Client interviews and testimonials for promotional videos and case studies
- Product and EdTech blog writing, editing, and publishing
- Video filming, editing, and publishing for product videos and client testimonials
- Adobe Creative Suite for video and photo editing
- Microsoft Office Suite and Google Drive for writing and project management
Education
University of South Carolina —
Aug. 2011 - May 2016
Graduated with a B.A. in Journalism and Mass Comms.
Minor in Film and Media Studies. 3.4 GPA
Blogs - Product & Client Showcases
The Finalsite Blog - Click the link and search for “Andrew Martin” for a full list of written blogs
Videos - Product, Brand, Podcasts, and More
Finalsite University - Parents Video
Podcast - Tell Your School’s Story - Episode 3
Why do Schools Love Finalsite?
Finalsite Prep - Testimonial Video
Double Diamonds Awards Video
Finalsite Messages XR - Product Video
More product, brand, and testimonal video examples available upon request
Contact me
ADDRESS
378A Park Road Apt A2
West Hartford, CT 06119
Phone
(803) 524 - 3657
daritet@gmail.com